During the past 4 decades, Langer Material Handling, Inc. has forged long term partnerships with its customers by providing industry leading products and comprehensive maintenance services that increase efficiencies and maximize cost savings within their customers forklift fleets.
Throughout this journey, one thing has remained the same. Langer Material Handling, Inc. is committed to exceeding the expectations of its stakeholders by working together to be the noticeably best partner.
Langer Material Handling, Inc. has been a loyal partner and distributor of Doosan forklifts. Recently, Doosan Bobcat, Inc., a company within Doosan Group, announced its global branding strategy to create a better customer experience.
Doosan Industrial Vehicle, a supplier of quality material handling equipment, including forklifts, will rebrand under the Bobcat trade name in North America and other applicable markets worldwide.
See the timeline of Langer Material Handling
“Bobcat is an iconic brand that changed the world with the invention of the compact equipment industry, and we are excited to unleash the brand in bold, new ways,” said Scott Park, Doosan Bobcat CEO and vice chairman. “Doosan Industrial Vehicle have long legacies of developing high-quality products. Bringing these strong Doosan brands into the Bobcat portfolio allows us to further expand these business lines, while also growing our overall Doosan Bobcat business and providing even more solutions to help our customers accomplish more.”
With this refreshed identity, Doosan Industrial Vehicle product suites will undergo design and aesthetic changes in alignment with current Bobcat branding. Additionally, over the course of the next few months Langer Material Handling, Inc. will begin to transition to the new Bobcat brand. However, all the same great service, support and product offerings their customers have come to expect will remain the same.
Although Langer Material Handling, Inc. has had a successful 40-year history, they are looking toward the future. They are excited about this continued partnership that will enable them to grow and serve their customers with enhanced levels of customer service and access to the latest technological innovations.
Kevin Langer owner and cofounder said, “We look forward to celebrating this milestone alongside Bobcat and our team. Over the past 40 years, our success has been driven by our employees’ individual and collective efforts which have earned our customers’ trust. We thank all our customers, suppliers, and employees for their continued commitment to Langer Material Handling, Inc.”.
